What is social media?
Social networking has given rise to a whole new world of communication and collaboration in virtually every sphere of our life, from the workplace to the home. But what exactly are social networking sites really? Why does it matter if you have or don’t know them?
The reason is that social networking is now such an integral part of modern living that there’s no denying that many of us spend more time on these sites than ever before. That means that we need to understand how they work, why they function in the way they do (and how to avoid making mistakes along the way) and what some of their features mean for people using them.
The following sections will cover some of the key issues with social networking sites in this area. These issues include privacy (which is covered in detail later), abuse and cyberbullying, spamming, fake news and copyright infringement, as well as legal implications for companies who provide services or products based on data captured on social networks. We’ll also explain how each of these problems can be tackled using technology, or by approaching the problem from different views and points of view. So it’s all about making the right decision when you find yourself involved in any of these situations. In particular, it’ll be important for you to understand the details of the law and how these rules may apply to your case and your situation. By understanding how the laws are applied, it will become clearer for you on the importance of taking certain steps to reduce risks, and therefore help avoid negative consequences.
What are social networking sites?
People are more likely to use social networking sites when they have something to say about, or share something of value about. Most frequently, people create profiles for their friends on these sites. Many of these sites allow users to get a sense of who they are. It also allows other people to connect to you, and learn about your interests and hobbies. This means that you can find out who people like sharing stuff with, and who others care about too. You could even choose to connect with people that will share valuable information about themselves that you may want to obtain. For example, some of my friends connect with me to find out how they build up their income. I often like to get a glimpse into their lives when I get a chance. One of my friends who works at a bank shares his tax returns online, so he can see exactly what’s happening in his company. Another friend is working to increase traffic to his websites, which is also incredibly useful for him!
The biggest advantage to using social networking websites is that you’ll be able to interact with fellow users, and make friends, without having to go through tedious processes like entering contact names into forms, or entering personal data into databases.
How many people use social networks each day?
It is easy for most people to forget about the number of people that use social networking sites! Perhaps surprisingly, there are less than 10 million active social networks worldwide. There are actually fewer than 5 billion active social networks globally. While this might seem small, it’s actually quite significant. It shows that there continues to be huge growth in the use of social networking websites. The numbers show just how big it is. Let’s take a look at how much of the population uses social networking as a way to communicate, collaborate, meet new people, or simply stay connected.
In 2010, Facebook announced estimated user numbers of over 2 billion. Of this figure, half of the population has used Facebook as a form of social interaction on some level. According to USA Today, ‘Facebook accounts for almost one-third of Internet users…’, with close to 60% of US adults using the site!
By 2012, Google’s search engine had been linked to approximately 80% of users’ searches. From 2011, Facebook and Instagram had surpassed Twitter as the third largest social network. Now, according to Statista’s 2017 study, Snapchat’s global market shares are still rising, but the report says that only 13% of people are using them regularly.
There are around 300 million active monthly active users of LinkedIn for business. With roughly 150 million active monthly active users, it’s clear that there is a lot of potential for businesses to use social networking to promote and retain relationships with prospective customers, partners, and employees alike. Indeed, two surveys showed that 56 percent of consumers would rather support a brand with content that was relevant to them on a platform like Linkedin compared with brands with generic marketing content on social media (for instance, Pinterest). Although some businesses that run on social networking platforms appear to be reluctant to accept that their audience needs to be engaged, the truth is that they are increasingly dependent on these platforms. Even businesses that provide free publicity material are increasingly turning to these sites to engage their customer base.
The main driver to social networking is, obviously, social interaction online. A survey from May 2018 found that 53 percent of users say “social media and blogging are the best ways to connect with others, share ideas, and have conversations.” With so many activities being taken place on social networking, it seems that social interaction really has become a priority for many businesses today. Businesses looking at doing social research will likely find that it is the same with SEO and mobile advertising. They’re finding that there is a growing interest from users to interact with brands directly. If you’d like to add social media as a core part of your website, then you need to make sure that your customers can access your content in a similar fashion to websites like ours.
Another thing worth mentioning is the fact that many businesses today need some sort of social network that is not Facebook or Instagram. People have to learn about your competitors in order to succeed in competitive markets, so it makes sense to create a page on your own site where they can follow you. Here again, an opportunity exists to engage existing customers with content that answers their questions or concerns.
This can also apply to small businesses. Small businesses typically do most of their social networking efforts via their own sites, or by joining other companies in those types of groups. Often, this type of grouping is done through local pages on these larger sites, but that could change if your own e-commerce business enters the fray.
How do social networking sites work?
There’s plenty of information available on this subject, so let’s break down how social networking sites work. First, it’s important that you know about what social networking sites allow you to do before you start using them. Each site has its own set of features that allow users to interact with fellow users and companies alike, which make them the ideal place to put your own brand name in front of potential buyers. Examples of those features include the ability to post photos, send messages, write reviews, or buy items from suppliers:
Facebook – Users have to log in using their profile picture, giving them the first option for browsing the site. However, they can also sign up to ‘My Account’ if they don’t have one already.
– Users have to log in using their profile picture, giving them the first option for browsing the site. However, they can also sign up to if they don’t have one already. Instagram – When users create a photo account, they have to select the ‘Presto’ button at the bottom right. Then they are able to post it on the site.
– When users create a photo account, they have to select at the bottom right. Then they are able to post it on the site. YouTube – Users can browse videos and upload links to others through the ‘Add to Video Feed’ function.
Each site includes additional features within all these functions, allowing the user to do pretty much everything that these bigger social apps do. Again, however, although they also offer quite advanced tools for communicating with other users and businesses, they aren’t as robust or sophisticated on their own.
However, as great as these sites are, they don’t come cheap. Online marketplaces like Amazon and eBay pay very good fees for the privilege they give these companies. Other social networking websites tend to charge small amounts for the privilege they grant. And while these sites can be fun to use if you plan to join them, creating your own brand on the side can be hard to navigate, particularly when you want to focus on running a small business.
How should you approach this area of your life?
There are lots of factors to consider when deciding whether or not to use social networking, or to try and manage your presence on each of these sites yourself. Do you want to talk a lot with your followers? Are you comfortable talking over your Facebook posts? Do you prefer more private messaging platforms, in particular because of their lack of public visibility? All of these things will affect your choice of social networking sites.
First, you have to make sure that you actually need the site from the outset. If you don’t use social networking sites, you won’t benefit from them much. Also, make sure that they are something you want to use. Is yours primarily to keep in touch with family and acquaintances, or is it going to be used to communicate with current clients? Would you rather chat on email for ten minutes a day, or would you rather just write a few lines of text every couple of times a week? Or is your social network going to be used to check in on your friends and colleagues, instead of spending time with family and buddies, and reading, cooking and watching television?
It’s also not always possible for everyone to use the same social networking media. Some may need more individual interactions, while others